Marvelocity
Marketing Campaign & Assets
2025
Promoting Alex Ross’s work alongside Muzeo’s resident abstract artist, Hyunae Kang. Designing a Banner for WonderCon with silhouettes of New York, referencing the characters that reside in the comics.
The aim was to promote the series to loyal fans, hence referencing old-style Marvel comics from the 1990s to be shared on social media & printed on posters/postcards.
MoodboardSince it was the first booth Muzeo has participated in, it was required to research overall WonderCon rules and regulations, including the 10ft height & width limit on sizing, and to draw inspiration from recent show booths.
Came to the realization that all three characters have one thing in common: they are all located in New York. Hence, in the later portions of the booth design, the storyline helped enhance the characters' connection rather than just a marvel artwork.
PostcardsGiven the intention of promoting to visitors at WonderCon 2025, the marketing idea was to hand out free postcards with details of the exhibition written on the back of the cards. Distributed over 2000 postcards in the span of 3 days
Initial Designs : Social Media & Wondercon BannerThe idea was limited at the beginning of the drafting stage. After some feedback and brainstorming, we decided to find more ways to incorporate designs that could type all images together.
Final Designs