Harvest Festival

Brand Identity, Publication,
Web Design, Experiential & Video Installation (TouchDesigner)
2026

A conceptual festival is reimagined & designed every day for 30 days, the traditional harvest celebration through a contemporary lens. It brings together a carefully curated lineup of electronic and experimental artists.

Crystal Castle, Aphex Twin, Snow Strippers, 2hollis, and Suzy Sheer, whose work lives at the intersection of industrial grit and digital texture.
Source Image: Beyond Wonderland Southern California 2025

Moodboard

Inspired by the 1996-2002 Gen X culture, the design system includes posters, merch, packaging, event maps, and welcome materials, all unified by a smoke-free, electronic. The result is a brand that feels both grounded & glitched.

Branding

Welcome Packaging

A box filled with items that visitors purchased, along with the tags & a ticket that comes with scanning the bar code when entering.

Merch & Staff Badges

Website & Stage Design

Integrated TouchDesigner to create visual effects for the stage & motion graphics for social media posting.

Poster

For Crystal Castle, I leaned into digital distortion and glitch textures. For Aphex Twin, cryptic symbolism is almost angelic. The Snow Strippers poster plays with seductive chaos, while 2hollis gets raw, industrial typography. Suzy Sheer closes the series with something softer, leaning towards a more gentle atmosphere.

Printed in small runs on uncoated stock, the posters double as collectibles. The tactile quality—that echoes the Gen X zine aesthetic that inspired the overall brand.

Motion Graphics: TouchDesigner, After Effects, Premiere Pro

A suite of five short promotional videos created in TouchDesigner, each teasing one of the festival's headlining artists. Rather than using found footage or traditional music clips, I built real-time visual systems that respond to each performer's sonic identity.

Each teaser runs 15–20 seconds, designed for Instagram, TikTok, and the large LED panels flanking the stages. The TouchDesigner workflow allowed me to treat video as a live, responsive medium—fitting for a festival where the line between digital and analog is deliberately blurred.

Case Study

Full 30-day project progress

Adele Wong

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